NETSOL Technologies Americas (NTA) is seeking a strategic and results-oriented Field Marketing Manager based in Austin, Texas to lead the development and execution of a comprehensive marketing plan for North America. This role requires a blend of creative vision, analytical expertise, and hands-on execution, as you’ll manage marketing campaigns across multiple channels (content, social, events), collaborate with internal teams (sales, product), and leverage data insights to drive brand awareness, generate qualified leads, and ultimately fuel business growth in the North American market.

Working with multiple sales teams, product owners, potential and existing clients of NTA and with key event organizers and Industry Associations you will ensure the representation of NETSOL in the North American market with the following tasks:

 

Task

Time Allocated (%)

• Manage and execute all field marketing events (virtual and in-person) in the U.S. focusing on engagement with enterprise-level customers. 15%
• Work closely with the Global Head of Marketing – Field & Partnerships to align on strategies, and report on event metrics and ROI. 5%
• Develop and maintain relationships with industry associations and identify speaking opportunities for executives.10%
• Collaborate with the sales team to generate leads, support the sales pipeline, and achieve revenue goals within the designated region.10%
• Leverage social media and email marketing platforms to increase overall NTA interest, participation and engagement.5%
• Adapting global marketing materials and developing localized content that resonates with the regional audience.10%
• Conduct market research to understand local market trends, customer behavior, and competitor activities.10%
• Achieve MQL and SQL targets, leveraging events for lead generation and increasing brand awareness.10%
• Establish regular communication with back-office Marketing teams to understand all topics being managed with regard to NTA business lines.5%
• Establish regular communication with all NTA Sales, Product and Account Management teams to ensure all Marketing topics are being covered and being a point of communication and issue escalation with the back-office Marketing teams.15%
• Establish regular reporting of all Marketing topics (either directly or indirectly with other Marketing teams).5%

 

Communication Relations

With whom

Aim of Communication

Frequency

 

Global Head of Marketing – Field & Partnerships: Always

1. To coordinate all activities, ensuring compliance with corporate policies and standards, idea sharing and generation.
2. Obtain advice and feedback for specific topics.
3. To obtain support deeper into the Global Marketing function when needed.
4. Provide a comprehensive update on the performance of North American field marketing campaigns against key performance indicators (KPIs).

 

Global Marketing teams responsible for Back-Office delivery of Marketing tasks: Always

1. Ensure North American field marketing campaigns align with global marketing initiatives and messaging.
2. Streamline processes for back-office marketing support (e.g., creative assets, lead nurturing) for North American campaigns.
3. Identify opportunities to leverage global marketing resources (e.g., templates, content libraries) efficiently for North American campaigns.
4. Establish a foundation for ongoing communication and collaboration to ensure success of future North American marketing campaigns.

 

EVP – NTA: Frequently

1. Ensure North American field marketing strategy aligns with overall business objectives and regional priorities set by the EVP.
2. Gain insights into the EVP’s vision for North American market growth and how field marketing can best contribute.
3. Present key metrics and data showcasing the effectiveness of recent North American field marketing campaigns.
4. Discuss the impact of field marketing initiatives on achieving North American sales and lead generation goals.
5. Gain insights into the EVP’s vision for future marketing efforts in North America and how field marketing can best adapt to evolving market trends.
6. Discuss potential long-term marketing strategies for the North American region.

 

Product Owners – Ascent, Otoz, ud Services, Professional Services, AppexNow: Frequently

1. Ensure North American field marketing campaigns accurately reflect the features and benefits of each product line.
2. Collaborate with product owners to develop clear and concise messaging that resonates with the North American market.
3. Gain insights into upcoming product launches or feature updates to proactively develop supporting marketing materials.
4. Discuss emerging market trends and customer pain points in North America that can be addressed through product development or marketing strategies.
5. Collaborate with product owners to create compelling marketing content (e.g., case studies, blog posts) tailored for the North American audience.
6. Develop effective sales enablement tools (e.g., product brochures) for the North American sales team.
7. Educate product owners on the North American marketing landscape and customer preferences to inform future product roadmaps.
8. Collaborate with product owners as a team to ensure that marketing efforts effectively drive product adoption and sales success in North America.

 

VP-Sales NTA (all product lines): Frequently

1. Ensure North American field marketing campaigns directly support the VP-Sales’ priorities and product line goals.
2. Discuss strategies for generating high-quality leads for the sales team through targeted marketing campaigns.
3. Align messaging and content across marketing and sales channels to create a cohesive customer experience in North America.
4. Develop and provide effective sales enablement tools and resources (e.g., customer case studies) to empower the North American sales team.
5. Collaborate on co-hosted events, webinars, or product demonstrations to generate qualified leads and support the sales cycle in North America.
6. Understand sales team needs and challenges in the field to tailor marketing efforts for optimal sales support.
7. Share key market research and competitor analysis insights with the VP-Sales to inform North American sales strategies.
8. Discuss emerging market trends and customer pain points that can be leveraged by the sales team in their North American sales pitches.
9. Analyze and share data on the effectiveness of marketing campaigns in supporting North American sales goals (e.g., lead conversion rates, sales pipeline growth).
10. Gather feedback from the VP-Sales on the effectiveness of marketing support and identify areas for improvement.
11. Establish clear communication channels to ensure ongoing collaboration and information exchange between marketing and sales teams.

 

Senior Account Manager (SAM) NTA: Frequently

1. Collaborate with the Senior Account Manager (SAM) to develop and execute targeted marketing campaigns for key accounts in North America.
2. Identify and understand the specific marketing needs and challenges of each key account, tailoring campaigns accordingly.
3. Provide marketing materials and support (e.g., case studies, white papers, customer success stories) that resonate with specific account decision-makers.
4. Analyze and share lead generation data with the SAM to optimize marketing efforts for maximum impact on key accounts.
5. Collaborate with the SAM to plan and execute joint customer engagement activities (e.g., webinars, user group meetings) for key accounts in North America.
6. Develop ongoing content marketing strategies to keep key accounts informed and engaged with the company’s products and services.
7. Stay informed about the SAM’s sales cycle and account management strategies to ensure effective marketing support.
8. Collaborate with the SAM as a team to achieve shared goals for customer acquisition, retention, and growth within key North American accounts.

 

Global Field Team Co-Workers: Regularly

1. Share successful North American field marketing campaigns, strategies, and learnings with the global team.
2. Learn from the experiences and best practices of global field marketing teams in different regions.
3. Discuss industry trends and emerging markets from a North American perspective to inform global marketing strategies.
4. Explore opportunities to co-create and adapt global marketing campaigns for maximum effectiveness in the North American market.
5. Identify areas where North American marketing assets or resources can be shared and leveraged by other regions.
6. Collaborate on international marketing events or webinars that have a potential North American audience.
7. Gain insights from global market research and data analysis to inform North American marketing strategies.
8. Benchmark marketing performance metrics (e.g., lead generation, engagement rates) with other regions to identify areas for improvement.
9. Establish a network for ongoing communication and knowledge exchange to ensure alignment and success of global marketing efforts.